Published by Profectio on June 4, 2024.
Link: https://profectio.com/2024/06/04/have-you-met-big-fran-casino-times-bingo-lovin-sasquatch/
Online gaming companies frequently face challenges establishing a distinctive brand under the strict guidelines of the Alcohol and Gaming Commission of Ontario. However, Casino Time is boldly advancing with a cohesive campaign that is both engaging and impactful.
As part of its latest campaign, Casino Time turned to ‘Big Fran’ the surprising ambassador, the large, confident, female sasquatch. The innovative strategy was centered on Casino Time’s online platform accessibility and its dedication to social gaming. Playing with companions throughout Ontario, Big Fran highlights that Casino Time offers a social adventure constantly accessible, whether at home, on the move, or even deep in the wilderness.
Campaign Elements: The campaign utilizes traditional media through TV and radio spots, creates an impact in the digital sphere on platforms like Instagram, Facebook, YouTube, digital display ads, and Connected TV, and includes out-of-home presence with digital media boards, transit shelters, bike share stations, and resto-bars featuring digital table toppers that are new to the market. Additionally, Big Fran will be traveling from local festivals to experiential activations!
Agencies behind Big Fran campaign?
- Agencies –
- Brand – Casino Time
