{"id":13507,"date":"2025-11-10T16:46:50","date_gmt":"2025-11-10T21:46:50","guid":{"rendered":"https:\/\/www.casinotime.ca\/blog\/?p=13507"},"modified":"2025-11-14T16:47:05","modified_gmt":"2025-11-14T21:47:05","slug":"sociable-sasquatch-promotes-online-gaming-from-ontario-cave","status":"publish","type":"post","link":"https:\/\/ontario.casinotime.ca\/blog\/sociable-sasquatch-promotes-online-gaming-from-ontario-cave","title":{"rendered":"Sociable Sasquatch Promotes Online Gaming From Ontario Cave"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Published by Marketing Daily on May 17, 2024<br>Link: <a href=\"https:\/\/www.mediapost.com\/publications\/article\/396147\/sociable-sasquatch-promotes-online-gaming-from-ont.html?edition=134360\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mediapost.com\/publications\/article\/396147\/sociable-sasquatch-promotes-online-gaming-from-ont.html?edition=134360<\/a><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">by\u00a0<a href=\"https:\/\/www.mediapost.com\/publications\/author\/6775\/les-luchter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les Luchter<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big Fran, a highly sociable yet reclusive sasquatch, has been tapped by Casino Time to promote its new online gaming experience for Ontario residents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why a sasquatch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To comply with government regulations, the launch campaign needed to \u201censure that we weren\u2019t selling the idea that gaming equals winning,\u201d Leah Whitney, executive creative director at the Sister Merci agency, tells&nbsp;<em>Marketing Daily<\/em>. Instead, the campaign would emphasize Casino Time\u2019s social gaming aspect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where Big Fran fit in nicely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe built the campaign around the notion that wherever you are in Ontario, you can enjoy social connection while you play,\u201d Whitney says. \u201cThat means even the most remote players can satisfy the need for human interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe focus on gaming with others was essential in our creative and strategic thinking, because who needs socialization more than the world\u2019s most mythical recluse?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if one of the players is in a cave, as shown in these&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=mLETHdmgri0\">:30<\/a>,&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=L1yMdD3klpk\">:15<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=JOVd1VKBHJc\">:10<\/a>&nbsp;spots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new platform, affiliated with 10 physical charitable gaming venues across the province, is using Big Fran in advertising running through mid-December that includes broadcast TV and radio, connected TV, digital display, social display (Instagram, Facebook), influencer partnerships, and a range of out-of-home elements: transit shelters, bike share stations, and newly developed digital table toppers in restaurants and bars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those table toppers, from media technology supplier Roar Communications, consist of high-quality screens fixed on dining tables and bar areas. explains Tim Beach, vice president media at Casino Time\u2019s media agency Blue Noise Studios. The units can display changing messages, offers and QR integrations, the latter of which \u201cis perfect for an iGaming target audience,\u201d Beach says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In late summer, Big Fran is set to emerge from their cave to attend local festivals and participate in experiential activations in the Toronto market and in communities where the affiliated charitable gaming venues are located.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Published by Marketing Daily on May 17, 2024<\/p>\n","protected":false},"author":3,"featured_media":13508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ctmj_jurisdictions":[],"footnotes":""},"categories":[76],"tags":[77],"class_list":["post-13507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","tag-newsroom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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